If you're trying to reach a much-needed demographic with your professional dental care, look no further than kids and young adults.
Right now, 15 percent of people between the ages of 5 and 19 have at least one cavity. By switching your focus to reach this demographic and teach them all about oral hygiene, you can save a lot of smiles and touch a lot of lives.
With this in mind, you'll need to go about it in a way that is effective. Follow these tips for promoting dental health to children and young adults.
1. Target Your Content to Reach Young Adults and Parents of Young Children
First off, you need to make sure that you are targeting your content in the best way possible to reach the people you need to.
Since your trying to reach kids and young adults, does your content show that?
In terms of reaching kids, you can do two things. Create kid-friendly content that might include games, stories, and graphics that are fun and informative. You can also create content that is targeted to the parent, which will then inform the way that they take care of their kid's oral hygiene.
When you're trying to target young adults, be sure that you're posting content on the social media outlets where they hang out, and also give them actionable information.
Young adults are starting their lives on their own for the first time, and likely have no idea about buying dental insurance or hiring their first primary care dentist. By helping them out with these decisions, you'll not only gain new clients but will inform the next generation of patients as a whole.
2. Get Into the Community and Teach Oral Hygiene
You have to create value first if you want kids and young adults to learn from you.
This means taking time out of your day to get out and show your face at schools, colleges, health fairs and more. By becoming a fixture in the community as a whole, people will begin to trust you and will want to learn more about what you have to say.
3. Teach What You Can Do, Not Just What You Can't Do
With a lot of health-related information, professionals only preach and teach about the dangers of certain foods and lifestyles.
While this has a place, you need to also start teaching people about what they can do as well. Instead of just telling people to avoid sweets and sodas, teach them about what healthy food they should be incorporating in order to get a beautiful smile.
4. Stay Up to Date With the Latest and Greatest Techniques
It's crucial that you also remain as skilled and up to date as you can. This way, you'll always be an authority in the dental field, rather than getting left behind.
For instance, rather than just staying with the status quo, consider learning things like the bioclear technique and other dental devolutions.
It's easier to teach the next generation about dental care when it is clear that you and your practice are always evolving.
5. Put Out as Much Content as You Can and Keep Honing Your Message
Content of all types is the name of the game when you are trying to capture your audience. Simply put, if you aren't putting out dental-related content in this day and age, your patients and future patients won't know you exist.
You need to leave your mark in the industry, and this involves putting out free content that people can come across with Google searches. The simple steps of opening and publishing to a blog and vlog with regularity will allow you to get your message out to the public, while also getting better search engine optimization (SEO) for your practice.
6. Always Leave Your Patients Better and More Informed
The service that you provide your patients will always be the best way to promote oral hygiene standards and information.
When your patients see just how spectacular their smiles look at the end of an appointment, they will be inspired to want to keep it that way. This is when you also give them some free goodies that will help with their oral hygiene, along with instructions and information.
They'll also pass the word along to their friends and family members who need dental care, which is good for the message and your practice as a whole.
7. Go Much Further Than Just Teeth and Gums
Oral hygiene goes a lot further than just brushing and flossing -- it's a lifestyle choice.
Make sure that you are promoting health as a whole. When people feel inspired to eat the right foods for their weight or longevity, they'll also make better choices and ditch the sweets that break down their tooth enamel.
8. Combine Resources with Other Professionals
Finally, don't feel like you have to go it alone.
There are medical professionals and health professionals in all industries that you can combine resources with. By linking up and networking with these professionals toward a common goal, you'll be able to reach people together.
Promote the Best Oral Hygiene Practices
When you're trying to promote oral hygiene practices to kids and young adults, these tips are a great way to go about it. Since this demographic needs this message, follow these tips to reach them in a way that makes sense.
Think about these points and how you can apply them to your dental practice as a whole.
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